The goal of the program is for the students to achieve the necessary expertise and skills for an overview and solid understanding of the psychological, commercial, societal and social cohesion in the area of sport management. The graduates are able to work on tasks in the area of sport management in an independent and problem-oriented manner with an interdisciplinary foundation of scientific knowledge.

Sport management is defined as an applied, sector specific business science which incorporates the entire spectrum of athletic activities. Besides sport activities at all levels connected to clubs and associations, recreation & leisure elements as well as new sport trends are also included.

Business courses, such as advanced topics that characterize the professional field of sport management, are the main focus of the program. These will be supplemented through legal, sociological, and psychological discussions as well as career-relevant projects provided by the instructors.

Newly developed professional fields in the area of sport management will also be incorporated along with the traditional fields of employment.