The goal of the program is for the students to achieve the necessary expertise and skills for an overview and solid understanding of the psychological, commercial and social cohesion in business practice.

The graduates are able to work on tasks in the area of business psychology in an independent and problem-oriented manner with an interdisciplinary foundation of scientific knowledge.

The program provides the students with application-oriented and practice-relevant competencies in both main subjects of business psychology: Market & Advertising Psychology and Industrial & Organizational Psychology.

The successful implementation of professional, methodical, social, and personal competency is central to the program. Alongside the business and psychological skills, key social and personal competencies will specifically be developed further.