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Sie sind hier: FHAM - English » Degree Programs » Locations » Business Engineering - Bachelor of Arts » Program Goal ![]() The success of a business enterprise depends decisively on the quality of its management. In times of intensifying competition and volatile change in the business environment, qualified managers and specialists commanding multidisciplinary skills are an important factor of success. In this context, more and more fields of activity emerge with evermore complex problems. The level of competence that companies request from their employees is also increasing - the trend toward advanced qualification is already clearly visible today. The growing relevance of technology for business activity requires fundamental, integrative knowledge of business skills as well as topics in engineering. The degree program prepares students to deal with the interdependent fields of technology and business as well as with comprehensive decision-making and management tasks. The University of Applied Management offers an internationally recognized degree program combining the areas of engineering and business administration that can be combined with full-time employment. After successful completion, our graduates participate in professions ranging from general management, company organization, planning, and operations management, to technology-oriented marketing and management accounting. The program contents focus on areas where business meets engineering. Further characteristics of the degree program are the semi-virtual form and the consistent focus on applied knowledge. A compact interconnection of university education and professional training in an educational concept designed for adult students supports independent learning and working, and the direct implementation of learned contents. The degree program imparts expertise in business and engineering in a balanced mix. Essential features of the program are as follows:
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