In response to the increasing demand for quality degree programs in Business Administration we have expanded our program with new opportunities for acquiring business expertise that is flexible and affordable, as well as focused specifically on your chosen branch of industry.

Current “Branch Focus” programs include:

• Building & Construction Management
  (Campus Neumarkt)
• Health Management (Campus Bad Tölz)
• Media Management (Erding)
• Music & Culture Management (Erding)
• Retail Management (Erding)

Branch Focus Advantage
These new programs focus 100% on a specific branch of industry. Curriculum is developed and analyzed together with experts in the field so that it satisfies the specific branch requirements. Students benefit from in-depth specialization and a concentrated development of competency within a specific field. Unique branch relevance is achieved through:

• Contents (in-depth branch focus)
• Examples
• Practical exercises
• Case studies
• Projects
• Term papers

Our programs use a wide variety of course formats (such as case study seminars, project seminars, etc.) incorporating problem oriented learning and the completion of company and branch-specific tasks to provide the basis for a learning effect with immediate relevance and usefulness for companies and employees.

Individual research projects for Bachelor and Master theses offer further opportunity for specialization resulting in a concentrated development of competence.

Participation in internships will run parallel to studies, solidifying the practical orientation of the program.

A major advantage of our program is the opportunity to work closely with professors who have years of professional experience, as well as with practitioners from the field. This combination ensures the transfer of know-how between academia and professional praxis.

Given the unique and innovative nature of the Branch Focus degree programs, a special degree supplement will be provided outlining key elements of the program as well as branch-specific contents.